Media Planning and Buying

Media planning, buying, and negotiating is all about determining the best combination of advertising and marketing assets to leverage. It all comes down to obtaining the greatest reach, on the most relevant media platforms, and at the right price. This combination of variables will always deliver the optimal (and most effective) marketing strategy for your brand.

We develop a plan that optimizes media mix, tactical strategies, and customized technologies based on your target audience and brand growth goals… And when it comes down to your budget and rate negotiations, our media buyers are some of the most skilled negotiators in the industry. We make it a point to strategize the most effective, efficient tactics and approaches – obtaining the best possible rates for our clients and campaigns.

What is Performance Marketing?

Strategy, planning, buying and optimization for all digital media. Not just Google, Facebook, Instagram, LinkedIn, and Twitter… Rather, it's about leveraging multiple platforms and advertising channels to obtain optimal results. It’s about finding your ideal audience – wherever they may lie in the digital landscape – to drive positive marketing campaign outcomes.

  • We’ll design and place ads across multiple channels – publisher sites, social media, search engines, and more.
  • You’ll reach your target audience at scale – because payment is always based on content and user interactions.
  • You’ll only pay when specific objectives have been met or specific actions occur. Things like clicks, registrations, etc.
  • You’ll have the peace of mind knowing that everything is 100% based on our performance – as measured by predetermined metrics like leads, clicks, and impressions.
Media Buying Agency
What is Performance Marketing
Media Planning and Buying